Overview
The Athenaeum - Crafted an elegant, high-performance blog experience for Aesop’s global audience, empowering content teams with flexible, no-code publishing while delivering seamless performance, SEO optimization, and dynamic layouts.
Key Highlights
As a Front-end Developer, I was responsible for building and scaling The Athenaeum, the editorial platform for aesop.com. The goal was to deliver a premium, storytelling-first blog that maintained design consistency across varied content formats and regions.
Key highlights:
- Modular, no-code CMS integration: Developed reusable React components that enabled content editors to build rich editorial layouts without developer involvement.
- Dynamic grid system: Built a responsive, intelligent layout engine that adapts automatically based on article length, image dimensions, and number of entries—preserving visual harmony.
- SEO-friendly architecture: Included structured metadata, canonical URLs, alt tags, and optimized Open Graph data to ensure discoverability and shareability.
- Responsive and accessible: Ensured the experience works flawlessly across all screen sizes and meets WCAG accessibility guidelines.
- Contentful integration: Leveraged Contentful’s flexible content model to give authors and editors full control over blog structure, taxonomy, and media.
- Scalable for localization: Engineered the system to support multilingual expansion and regional editorial customization.
Tech Stack
React, TypeScript, Next.js, Tailwind CSS
